A BETTER WAY TO ENGAGE
We live in an age of the unprecedented flow of information. With this information, consumers are changing, brands are losing engagement, and how we market is fundamentally shifting. Now, more than ever, storytelling and creating an emotional connection is what drives true growth and longevity. We believe that influencer marketing is a loaded term, one that is often seen as a disingenuous transaction.
We are built on the belief that brands can work in genuine collaboration with thought leaders to enable great storytelling, instead of interrupting it. This means aligning a brand's vision with an individual’s style, character, and mission. We like to call this Catalyst Marketing-- where brands support movements and thought leaders, which in turn act as a catalyst to the brands, elevating them.
WHY CATALYST MARKETING?
A brand is no longer a collection of products or services but the personification of a culture and values. To associate with a brand is to buy into that culture or community. This is something thought leaders have always been doing; leading communities of people, earning trust. In a world full of information and choice, this trust has never been so important.
As a participant of Catalyst Marketing, a brand becomes a supporter of the cause, adding fuel to the fire, instead of controlling, manipulating, or interrupting the conversation. What does this give the brand? Authentic and genuine buy-in of niche communities, people that will truly champion a brand.