A NEW APPROACH TO GAINING GENUINE FANS FOR YOUR BRAND

Inertia Network is built on the belief that brands can work in genuine collaboration with thought leaders to enable great storytelling, instead of interrupting it. In turn, the influencers act as a catalyst for the brand to engage and earn the trust of their followers.

 
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A BETTER WAY TO ENGAGE

We live in an age of the unprecedented flow of information. With this information, consumers are changing, brands are losing engagement, and how we market is fundamentally shifting. Now, more than ever, storytelling and creating an emotional connection is what drives true growth and longevity. We believe that influencer marketing is a loaded term, one that is often seen as a disingenuous transaction.  

We are built on the belief that brands can work in genuine collaboration with thought leaders to enable great storytelling, instead of interrupting it. This means aligning a brand's vision with an individual’s style, character, and mission. We like to call this Catalyst Marketing-- where brands support movements and thought leaders, which in turn act as a catalyst to the brands, elevating them.
 

WHY CATALYST MARKETING?

A brand is no longer a collection of products or services but the personification of a culture and values. To associate with a brand is to buy into that culture or community. This is something thought leaders have always been doing; leading communities of people, earning trust. In a world full of information and choice, this trust has never been so important.

As a participant of Catalyst Marketing, a brand becomes a supporter of the cause, adding fuel to the fire, instead of controlling, manipulating, or interrupting the conversation. What does this give the brand? Authentic and genuine buy-in of niche communities, people that will truly champion a brand.

 
 

A ONE-STOP-SHOP FOR AUTHENTIC INFLUENCER STORYTELLING

Inertia Network's digital arm serves brands and media companies looking for engaging, authentic, and professional influencer content, as well as influencers looking to join a network of talented content creators and storytellers.

 
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FOR BRANDS

 

Inertia provides a single platform for brands and media networks looking to sponsor, advertise on, and license content, as well as track and engage audiences through genuine influencer storytelling.

Each Inertia production is created in direct partnership with the influencer it stars, and examines the their world and activities through a reality lens.

Productions offer with a variety of sponsorship and advertising opportunities for brands looking to reach a niche audience through genuine content collaboration.

 

FOR INFLUENCERS

Inertia is an application-only platform for thought leaders who share a sense of adventure and curiosity. We work with influencers to organize and finance overseas projects, group trips and high quality storytelling. 

Inertia invites influencers with at least 200,000 followers who regularly create content to apply to join our community.

Benefits of membership include working with a team of filmmakers, location managers, and marketers to develop storylines, venture to new locations, finance content production, travel and more. 

 
 

LIGHTS, CAMERA, ACTION: INFLUENCER PRODUCTIONS

Professionally-made influencer media is highly entertaining and easily distributed to a naturally engaged audience. This is the peak of influencer storytelling: it combines filmmaking and social media with influencers' passions, all distributed digitally.

 
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PRODUCTIONS AND CUSTOM CONTENT

Brands and media networks who have signed up with Inertia may access our listings page for our current influencer productions in development. Each production comes complete with details on the project, location, and topics covered, as well as all of the reach, following and demographic data for the influencer(s) it features.

A media kit for each of our productions currently in development may be requested by filling out a request form or by contacting us directly. Not finding what you're looking for? Contact us to discuss custom influencer productions. We will design a project that fits your goals, values and culture, and match you with an appropriate influencer who can act as your catalyst.