IN PURSUIT OF AUTHENTICITY
We love to explore, and not just because of the dopamine-inspired high of adventure. We don't care about comparing passport stamps or Instagram photos; rather, we travel because it's thrilling to learn through experience and interaction. As humans, we are in a never-ending search for authenticity and self-discovery; Inertia is firmly dedicated to that pursuit.
In the winter of 2015, two of our co-founders found themselves running a pilot project in the frigid backcountry of Russia's Kamchatka Peninsula. Riding the high of adventure in this icy, volcano speckled land, in between a bout of second degree frostbite, a moment of reflection hit: as much as our bodies were physically worn out, we were having the time of our lives.
The idea that would ultimately lead to Inertia was born during conversations with our reindeer herding hosts that night over stew, boiled grechka, and vodka. We left with one large question: how can we harness natural human curiosity and turn that into something that can inspire, educate and empower others? This question forms the backbone of every content project we pursue, each person we collaborate with, and every adventure we create. Welcome to our world, we're glad you're here.